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Category Archives: Analytics and Webmaster tools
Your website is doing well, and you are satisfied with the number of conversions it receives. However, with changing times a lot of new things need to be added so that your competition does not get the better of you. If you were to consider making major changes in your website, such as changing the page design, how would go about with the process?
Would you go the old route of getting a few different layouts designed, and then arriving at a decision on the best design based on the feedback of a few key stakeholders ? Or, would you consider a more scientific way of approaching this?
Goals are one of the best ways of measuring a website’s performance. Goals can be set up for simple actions such as, clicking on a call to action to completing an order on-line. Google’s analytics tool provides easy to configure goal templates that help in providing insights on areas that need improvement, and highlight the ones that are working fine.
Your website has got launched and now you wish to find out if your SEO and advertising efforts are actually paying off.
There is a vey simple way of finding out.